Under the “brandividualist” tradename, Christopher has helped organizations throughout the entertainment, education, high-tech, advertising and non-profit arenas build the kind of compelling brand identity, core messaging platform and visual aesthetic that dramatically accelerates reach, recognition and revenue.
His brandividualist philosophy is based on 5 key tenets. 1) brands are created either by design or default. 2) brand development starts with discovery, not creation. 3) all brands have three key components: brand identity, core messaging and visual aesthetic. 4) from a perceptual POV, it’s more about who you are than what you do. 5) brand identity is the crown jewel of marketing.
A former NYC punk rocker in the CBGB’s era, Christopher cut his teeth on brand development starting with the naming of his band, “Karyn Satin & the Bedsheets.” A few years later, he assumed the role of Director of Creative Development with a boutique agency in downtown Manhattan that featured a roster of such clients as Jaguar, BMW, Omega and American Express. Since then, he has enabled organizations around the world discover, articulate and build premium brands with a singular, uncompromising authenticity.
Cahners | Japan Entry | Meara Media | PromoCentric | RSS
BMW | BMW | Motorcycle | Caterpillar | Ford | Jaguar | Mack Truck
Luminglas | Littman Jewelers | Omega
AdME | Avid | Gibson Guitar | LeetStreet Music | SONiVOX | StudioWorks
Cahners Expositions | COMDEX International | RSA Conferences | SoftWorld
BoomerVenture | Town of Andover
cMarket | Bidding for Good | BetterLesson
Miami HEAT | New York Yankees | San Francisco Giants
CPO Science | Google OHA | Hewlett-Packard | Network Associates | Sea Change | Unitrends